About

Established in 1994

RS Sales has been serving Florida's utility and industrial​ sectors for over 25 years. We represent only the highest caliber products and services from a variety of domestic and international manufacturers. Based in Tampa Bay, we serve the entire state of Florida. 

​Our Markets

Whether you are a public, private, or cooperative utility, we have solutions to help you deliver quality power. We also serve industrial manufacturers and facilities. Our product line includes test equipment, custom metal fabrications, control panels, industrial LED lighting & controls, air core reactors, line accessories, and more. 

Our Team

Ron Seel
Founder & President

Ron Seel is the President of RS Sales. Ron obtained his Bachelor's Degree from DeSales University and Master's in International Management from Thunderbird School of Global Management at Arizona State University. Prior to starting RS Sales, Ron was a partner in the firm of English, Seel and Smith. ​He also served in various roles at RTE, Square D, and other major industrials.

Brian Seel
Vice President

Brian joined RS Sales after a 12 year career in commercial construction management. He earned a Bachelor's Degree from the University of Florida and a Master of Science in Building Construction Management from Georgia Tech. He managed the development and construction of a variety of commercial buildings in Florida, Georgia, and California.

Joe Liberto
Sales Associate - South FL

Joe has been covering the South Florida region for RS Sales since 2007. Previously, he held various sales and management roles with manufacturers, including 12 years with General Motors. Joe holds a Bachelor of Science Degree from Kettering University and an MBA from Wayne State University.

Victoria Crouch
​​Inside Sales

Vickie has been a valued member of the RS Sales team since 1998. She has a Bachelor of Arts from the University of South Florida in Mass Communications and handles the daily operations of the office.